Does it have mathematical typesetting like Tex?
After all, Knuth didn't write TeX because he needed a typography solution, he wrote it because he needed a typography solution for mathematics.
All these years later, and TeX (with or without LaTeX) is far and away the best solution I know of.
As for the mass market: Word's typesetting of mathematics is terrible, as is the interface (for anything but the simplest expressions). MathML is an interesting idea, but has a long way to go on the actual typesetting, as well as being much more painful to use than LaTeX...
It's actually one of the big questions I'm having, as well.