http://money.cnn.com/2014/05/29/technology/google-white-male... ("Google: Overwhelmingly white and male")
> I don't think Google was trying to shame itself over its own white male percentages
I'm not sure what other conclusion you can draw when Google says "we're not where we want to be" and the giant pie chart slices are 70% male, 61% white. They were apologizing and acting contrite about _something_, don't you think? The implicit message is "we did a bad thing hiring too many white males."
It absolutely is an attack -- not by Google directly, but by our culture which strives to make whites feel ashamed about who they are. I don't blame Google, they're looking out for their best interests. They don't want to get slammed for having too many white dudes in their ranks.