The eventual goal is not just as a meal replacement but a full diet replacement that eventually won't need to leverage crops, for areas with no arable land.

Most meal replacement shakes I've seen (not including those used in the medical industry) aren't suitable to replace your entire diet with and are generally very expensive per meal because of this. Most also warn against using the product to replace every meal with.

I think it's very good to have a mainstream product like this that attempts to cover 100% of the suggested daily intake, simply to bring into debate what the daily intake should really consist of? And if we can achieve it in countries that are too far from supply of actual crops.