It's ridiculous to say we broke things for many people. Our growth numbers tell a different story. Doesn't mean DNS nerds didn't like creating an account to re-enable standard nxdomain behavior, but it didn't cause issues for most people.
We made real money from ads, enough to be profitable with a decent-sized (20+) team. But we never saw a way to go from 5m to 50m or 500m with ads though. And we never loved the ads. I just never thought it aligned our interests with our customers in the right way. I get that Google has figured it out, and Facebook and Twitter sort of have, but we couldn't, and didn't want to.
Plus, at the time, you have to recall the browser landscape was wildly different. In fact, it's very possible that we may have created the eventuality of today by doing what we did. Chrome didn't even exist when we started. There was no omnibus. I demo'ed our service to Sundar Pichai back in 2007.