You'd think that those having Kickstarter, freemium, or seed funding experience, especially all 3, would contribute their opinion.
Anyway, I think Kickstarter can not be the BEST approach unless you already have enough backers lined up in advance of your campaign launch to reach 30% of your funding goal if not more.
These need to be established Kickstarter backers of other projects, or supporters who will run right out, register for Kickstarter, and immediately back you financially at their anticipated level as soon as you let them know your campaign is going live. You need to be up-to-date with each member of both classes well in advance, so they can all pile on at the very beginning to give you overwhelming momentum.
Probably best to have all of these well-engaged preseeding supporters not only invited to look at your Kickstarter preview, but giving you positive feedback on your preview and serious encouragement to launch launch launch so they can fund fund fund.
And then after you go live if there is not enough appeal to the general Kickstarter audience even with your early-adopting insider momentum, your insiders then should be capable of each recruiting at least two new serious backers who will commit before the deadline is up. If each only brings in exactly two new supporters, that would only get you to 90% if you started at 30%.
But what do I know?
I would hope it's not frowned upon to post the link to your Kickstarter on HN, but then again who's paying any attention anyway, maybe just do it.
https://www.kickstarter.com/projects/capsulesio/capsulesio-a...
Let me know what you think. Any feedback would be great.