Looks incredible. As logical and self-aware as we developers presume to be, we are as susceptible to branding as anyone else. I've been wanting to dive into Haskell for awhile. Partly I need a project to focus on. Another lacking piece is an active (or obviously, vocally active) community (Ruby and Node excel at these, IMO). Thirdly, and perhaps sadly, is branding. You've got a great start. If the final site can deliver both the aesthetics plus community and beginner resources, I think you'll lower the perceived barrier of entry to a lot of people, myself included.