Bottom Line, if this was beats by Jack Dorsey, everyone would be jumping up and down but its a black rapper and everyone is confused. The first thing everyone said was a difference in culture. My experience at a fortune 50 marketing firms let's me know right away that this is a premium brand across the globe. Their headphones are priced at such a high premium and their brand recognition as cool and worn by celebrities and top sports stars, across sporting lines from european soccer to swimmers coming out at the olympics.
Lets cut the bullshit, we all know why everyone is scratching their heads, because this is not a 22yr old hoodie wearing white hacker. Close your eyes and picture "Beats by Jack Dorsey" and u will know what i am talking about. Some fool will post how this is not true, downvote the post et cetera, but it is what it is!