Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

Why is everyone taking this commercial the wrong way? "dumb idea", "take two bottles", etc. Doubt this is meant to be an actual product to sell. In case you haven't been seen any Coca Cola commercials for the past years, they've always been focused around psychologically attaching Coca Cola and happiness/success/"good times" together.

  Why sponsor sports so much? 
  When your home team won, you had a Coke in your hand.

  Why so much Coca Cola marketing around Christmas? 
  Happy holidays, have a gift from a Coke-loving Santa.

  Why make this bottle? 
  You met your best friend because you guys me through opening a bottle together.

Coca Cola commercials are cute and are designed to play on human emotion. Vending machines that need a hug before spitting out a free drink. Another vending machine on Valentine's Day that only give out drinks to couples that can prove they're a couple.

Clearly the solution is to take two bottles yourself and open them up.

This would be the exact opposite of "buy one get one free" as in "buy two to get one to work". Them geniuses at Coke.

Beer has been doing this for years

It seems like an excellent marketing idea. It might be playing on the fears and insecurities of freshmen, but all in all I think it's a great idea that; if it works like shown in the ad, has great potential.

To me, it seems like a good hack to the normal marketing culture. A hack if you will...

Nice ad, dumb idea. One or both bottles will squirt coke out, and unless you were very lucky one would open but the other wouldn't - depending on which seal breaks first.

I'd also be surprised if you couldn't open a smooth coke bottle top, but that needs some research...

Now that's what I call terrible user interface design.

Haters need to look closely at the add again.

The bottles are not "opened" by the action of placing two caps together and twisting.

What appears to happen is that a spinning cap placed over the normal cap can be forced to jam against the bottle drip ring by being pushed against a similar cap. Twisting that, breaks the spinner and allows it to be removed. So the drinker can now access the real cap underneath.

Still a dumb idea though!

That looked like a college full of 30+ year olds.

Somehow I get flashbacks to Back to the Future II, where Marty buys a Coke and can't figure out how to open it. Coke is just a year early on the concept is all.

I didn't really watch the whole video because it's a coke commercial, but what keeps me from saving the cap and using it to open future bottles?

And in the average male dominated technology company it takes on a whole new meaning: "Hey guys, anyone want to touch tips with me?" [Long silence]

...can only be opened by another bottle"

Or the cheap plastic gadgets coming to eBay in 10..9..

Step 2: Babymakin'

Step 3: Profit*

* This is Coca-Cola so, lets be honest; this step has happened many times already