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What? "kickstart a business" is the entire point of kickstarter.

You can kickstart a product like the Veronica Mars movie or Bee and Puppycat show. This looks like a product to me, a web serial. It just has ancillary aids for classroom presentation.

What do you mean "you're not supposed to"? People can and will spend their money however they'd like. They've raised more than $400k already, obviously at least a few people disagree with you.

It's against the terms of service to kickstart a business. You need a product. This is a long-term education-sales company, not a specific product of any kind.