“There are too many people with no education in graphic design. And because they have access to computers, there’s no end to what they create — signage, newsletters and so forth,” he once told the St. Louis Post-Dispatch. “It’s pollution! They have no idea whatsoever about the dignity of type. If they were pharmaceuticals companies, we’d all be poisoned. But we are poisoned anyhow, visually.”
“We despise the culture of obsolescence, the culture of waste, the cult of the ephemeral,” reads a sort of design manifesto titled “The Vignelli Canon.” “We detest the demand of temporary solutions, the waste of energies and capital for the sake of novelty. We are for a Design that lasts, that responds to people’s needs and to people’s wants.”