The end of clicks for free

It seems that the problem is with everybody expecting everything on the web to be free, is just that point, we always 'expect' it to be free. Maybe the key is in changing the mindset of users to expect to have to pay a little for things we need/want, rather than just starting to charge.

Just to contradict myself, if anyone wants to do about a weeks free programming on a Google Maps/Calendar mash-up project that we're going to provide for free to users, we'll swap for a weeks free arts/graphics 2D/3D work. Email in profile if you're interested, hope this isn't against the submission rules.