I too was confused but then I realised this isn't meant for fun hacky 3D-mapping. It's meant to sell stuff for the home and I think that's unfortunately going to limit the reach of this technology. The only third party type of business that might be able to make use of this is a real estate company for obvious reasons. I guess they have a public API that can pull the data but even then that requires somebody with the camera to upload your house.

I highly doubt IKEA or any other furniture store is going to bring their camera out to me just so I can then digitally place a few sofas and I'm not going to pay $500 just to... what... save me a trip to the returns department? If I bought it what happens when I'm done decorating? Does my camera become a useless $500 paperweight?

It's cool that they allow you to have an OBJ (UV maps and textures too?) - I assume that doesn't include whatever proprietary meta-data gets attached to denote walls, floors, et al. If I could get the mesh with just the camera I would buy one of these in a heartbeat but otherwise I don't see this being used by any consumer apart from the absurdly obsessive renovator.