Aside from expense, what issues do plastic pallets have?
In order to combat the fire front manufacturers starting using chemical composition to make their pallets flame retardant. One of the those chemicals is called deca bromine and is considered to be extremely hazardous. This creates a problem specifically in scenarios where food contact is common.
This is a dated article, but it references some of the concerns.
http://www.palletenterprise.com/articledatabase/view.asp?art...
I guess fire and contamination risk is much more immediate to the company bottom line, unless the material origin could be turned into a branding/marketing factor - "We only use goddamn all-American pallets!"