We tried to get feedback prior to release. We put up a website and tried to get some postgres people to engauge. We were lucky, when no one was interested we were able to pull down the website and no one was harmed.

We use our product internally for a few customers so no harm done that no one was interested but, to be honest, it stung a bit.

I think it probably would be easier to build for consumers or businesses. Our product was a developer tool so we knew our chances were slim. We actually got only two email addresses and when we tried to reply to one we never heard back. A couple days later we pulled the site and went back to the drawing board.

We now have a plan to go B2B with a product and we have a first client so we're moving forward. I thought it would be tough to get the team to change focus but its actually been energizing.

I was also afraid we'd have more than one idea with the team split as to what to do.