The follow-up problem is that average person think miles per gallon is linear (as they would phrase it, "the difference between 1MPG and 2MPG is the same as the difference between 60MPG and 61MPG") because they don't know any better, whereas it's really an inverse/reciprocal relationship.
I wrote a more though explanation of this - http://www.daniellanger.com/blog/2009/08/miles-per-gallon-vs... - the last time MPG came up in discussion, when there was some minor outrage over the Volt claiming 230MPG.