> Steve Jobs culminated this attitude through his "I'll tell the user what they want" philosophy.
Apparently users like being told what they want
Apparently users like being told what they want
Design is two things: understanding people, and creating. You have to balance a pure empathy and understanding of needs and desires with uninhibited creativity. Only then will you create something that people both want and have never seen before.
http://blogs.plos.org/neurotribes/2011/10/28/what-kind-of-bu...