When I clicked that I wanted to go from Austin TX to Portland, OR it said "pack your plaid". This is just a poorly done rip-off of hipmonk's messaging. It's just going to confuse people who aren't familiar with silly internet-meme based stereotypes about whatever city it is they're choosing. It's just a bad idea. Portland's message should have said something about roses, or Mount hood, or even make reference to the fact that it rains a lot there, but not some fuzzy stereotype about how a certain age group tend to dress.