Scott Rafer: Couldery Shouldery - Lookery Postmortem

I saw Scott Rafer talk a few times around the height of Bubble 2.0, and was impressed with what he describes as "low-cap" - a real focus on keeping costs down and growing revenue from day 1. Another sad story.

I was an investor in Lookery.

Some interesting lessons from that story. I'm glad Scott decided to share some of the details. Too many startups simply fade away and don't pass any of their insights with other entrepreneurs. We need more stories from startups that didn't work out.