The thing about privacy is that it's not a fundamental belief written into our genes, it's a derived believe arising from our social experiences and written into tradition. Our social inclination towards privacy
developed because lack of privacy causes problems; social gossip, problems with getting jobs in small towns because everybody "knows" whatever it is, busybodies being able to stick their nose in things, etc.
We're in a weird time right now where there's massive info gathering, but not all that many concrete manifestations going on in our real lives, so of course the young'uns are all like "What's the big deal? So I get some ads for the types of movies I like, so what?" And in a big city, the small-town social pressures don't exist, and the internet brings the "big city" to smaller and smaller locales. But rest assured that once the digital busybodies catch up and we live through some sort of technocratic totalitarian nightmare where grimacing when the picture of $BIG_BROTHER comes on in your private home is grounds for losing your job, once that regime is overthrown, privacy rights will come back with a vengeance.
In the meantime I'm not sure how to avoid some variant on that outcome without simply living through it. I can't tell you how excited I am. I can only hope that we learn our lessons before the full flowering of the words I use actually manifests.