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It's been real. Also check out http://newmogul.com.

What's with Newmogul - saw it for the first time. A HN clone with biz focus?? Interesting.

I'd say that's EXACTLY what it is.

I'm curious as to how someone starts a site like Newmogul. What's day one like? Do they just have a load of links to news aggregated articles with comments from anyone they can grab around their office, and a lot of empty space on the site? Genuine question - how does it work? How do they drive their traffic in there?

It's really tough. New Mogul worked because it was started by Nickb, a virtual link submission machine. For a while it was just a lot of stories submitted by Nickb and he mostly voted up every story submitted by someone else. It was only about 2 months ago that there started to be lots of comments. About a week ago Nickb went on vacation and hasn't been submitting and the site has held together.

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