How Pinterest Drives Sustainable Growth
engineering.pinterest.com
engineering.pinterest.com
The sustainable growth of Pinterest is fascinating to the analytical aspect of my brain, but the common sense, practical firefighter part of my brain struggles with why it exists in the first place. I see people sick people at shelters browsing Facebook (on their phones/tablets via wifi) and literally cannot believe my eyes.
I have signed up and participated on all major social media sites, but have ultimately left them behind. My life wasn't drastically improved while using Facebook, Pinterest or Twitter. I have read more books and engaged in lively (albeit slower and more thoughtful) conversations via email since disavowing their use.
I guess my point is that social media, in its current incarnation, hasn't cemented utility beyond advertising. Most of these sites tend to afflict one with or are used because of ennui, in my opinion.
Could we have simply sent letters, or emails? Yes, but we probably wouldn't have done this. Does this benefit offset the negative impact of sites like Facebook? I don't know, and I think it's too early to tell.
But to say these sites are not useful is a bit too extreme a statement, in my opinion. I know many people who happily use social sites just to augment their social lives...
This type of thinking is pervasive not just in startup culture but in American capitalism itself. It's a system completely based on the concept of growth; without growth it dies. Yet people pretend like growth is infinite: There will always be more users, there will always be more resources, the market will adapt. You tell them that growth is finite and they scream "communist!!" at you.
If you want sustainability, take a look at concepts from nature. The populations that achieve equilibrium with their environment persist, while those that grow unchecked eventually consume all their available resources and die.
It's not that you can't have a viable business without growth, it's that a lot of companies think enormous growth is the only way.
Maybe pinterest should try making money before growing forever. That would be more sustainable.
The world needs fewer literatural references.