Betteridge's law of headlines:
"Any headline which ends in a question mark can be answered by the word no."
http://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines
"Any headline which ends in a question mark can be answered by the word no."
http://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines
"On paper Jimenez seems an unlikely backer for one of the most revolutionary medical breakthroughs any company has ever tried to develop. He’s a marketer by trade"
At that point I stopped reading. The answer is indeed "no."