I don't watch videos unless I'm first convinced by the text that they're worth watching. I doubt I'm alone in this. Why is it so hard to put one or two sentences that just tell me what you're talking about?
As for the product not being for me, kids don't buy this stuff themselves. Their parents buy it. As the electronics-happy parent of a small child, I'm pretty sure I'd be right smack in the middle of the target demographic for this product if I had some clue of what it actually did.
I didn't state it in a very friendly way, but that's a different issue.
If it's so clear to you, perhaps you could explain it instead of just making implicit insults?
Edit: s/new interaction mode for children/better description/
However, given that I don't understand what it does, perhaps I'm not qualified to say that here.