Selective quoting at work: Google telling the SEC "For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities" to avoid having to disclose specific revenue sources became "Google hopes to put ads 'on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities'" very quickly.