Guide to Landing Page Optimization
moz.com
moz.com
The part about 1,440 more new trial signups equaling over a million dollars per year is plain silly. Not all trials will convert into paying customers--especially when plans start at $49/month.
The main lesson you should take away from this is to A/B test your hypotheses. (By the way, that means starting with a hypothesis.)
Also, keep your expectations in check. Reading stories about a single test resulting in +$1,000,000 will delude you into thinking that every test will result in huge improvements. In reality, most tests don't have a conclusive winner. Optimization is a process... It is not a one-day or get-rich-quick affair.
Edit: Apparently it's not OK to mention I'm a marketer...? I removed that bit. If you're downvoting for some other reason it would help me if you explained.
Do I think this will be an everlasting impact? That's hard to say, results fluctuate over time for a variety of reasons.
My hypothesis, after listening to 1,700 instances of visitor feedback, was that by demonstrating the context of use, we would be able to provide an experience that told an accurate story.
It did, and it worked exceptionally well.
Am I in any way implying that million dollar tests are a dime a dozen? Of course not. I'm trying to illustrate that business value is another way to look at conversion lift.
Most tests are just a flat line zero impact. Some lose, and some win. But yes, the vast majority do nothing. I wrote about this because it was an exception.
Perhaps there wasn't enough clarity in the write up of the test. Hopefully this extra info helps that.
Thanks for discussing! Cheers Oli
Only downside of that site is some optimizely.com scrip that never finishes loading.
Have they not heard of this new "mobile" thing?
I kinda like seeing two competitors pitching to a prospective customer at the same time.
Neither of them can insult the competition, or they'll look like an asshole. So they have to be respectful of their rivals instead.
Both of them have to be truthful about what benefits they provide (or think they provide), or they will get called out on it. This is especially cool when they're actively contrasting their strengths against the competitor, because of the aforementioned respect.
It's fantastic for the consumer, and a great learning experience for the sellers regardless of whether anyone makes a sale.
For what it's worth, I posted my reply before the poster admitted they were the CEO. I took the accusation as being slightly tongue-in-cheek. :-)
From a potential customer standpoint, price is important, but your site makes price hard to find and it looks like you took the Unbounce prices and lowered each by $20/mo. Also, the single get started now button across all three plans is confusing, it looks like a mistake.
Your service looks cool, but I hope you can develop a stronger pitch than "Unbounce but cheaper, and maybe a bit easier." That feels like a commodity to me. I'm not sure what the stronger value proposition is, but I'm sure you'll find it. Your product looks great.
We are currently running split tests on our pricing page and the large button is one of them. We'll see what the data says ;)
It's not a bit easier, our builder is dramatically easier. Try the two and then let me know what you think.
We also don't nickel and dime for new client accounts, team members, etc. which unbounce charges $10/each for after you've reach the limits set by the plan. We actually offer unlimited team members on all plans (including free).
Lastly, we are not slightly less expensive. Unbounce's closest to an unlimited plan is nearly $499, however this is hidden within the app.
We are building a landing page tool that anyone can use, not just advanced designers within a marketing department of a larger company.
Don't believe me... try it out!
Example: We provide a wordpress plugin to easily publish pages to a website built on Wordpress.
Reading this, summarizes 90% of the tips and tricks that I learned. Glad you HNers enjoy it!
2. ???
3. Profit