There are a lot of people who like Strava and RunKeeper and the others, but there are also a lot of people that don't want to login to run. They don't want to have their run data on a server somewhere. They just want a great app that lets them keep track of their exercise progress. We are hoping to carve out a niche for those people.

Hopefully keeping things as simple as possible while still providing as many of the other great features we can. Things like the voice updates while running are a good example. It's a great feature that a lot of people love, but it doesn't change the interface one bit.