To us, maybe, but not to the layman. I work with a theatre company, and we use Artful.ly for ticketing, etc. I have to explain to so many people that it's artful.ly, not artfully.com. At this point, we just tell people to go to our site and buy the tickets from there.

Never mind that .com itself (as a household term) is all of 15 years old. Not exactly a geological timescale.