what would have happened if he just decided to delete snowden's mails and account to save his company ?
Deleting the account, however, seems much more viable for similar situations. Forcing a company (like Lavabit) to provide service to an individual might be supportable, based in part on past precedents to do with race discrimination and general regulation-of-business principles, but would be unprecedented in regard to a non-commercial entity. Arguably it would run afoul of the 13th Amendment in the US.
Of course, written law has little bearing on what the government can do in practice in today's USA.