I work trying to make the early stages of a qcomputer using semiconductor quantum dots and I definitely think that the press around DWave is helpful.
Firstly they are showing that there is a well defined commercial interest in such a computer. I also think that they are paving the path that other such companies will take in the future.
But yeah I agree, they have not yet shown much in terms of a real, useful quantum computer. There is a lot of unjustified hype in the technology, but at the same time I think its useful for this hype to exist for the q-tech industry in general.