Interesting - for a company/app that has to value security in order to keep users (unlike other apps, where sharing to a larger audience adds value) I could only assume that this type of marketing would only deter people and/or cause existing users to think twice about their data. I can just see Sally sitting with her iPhone in Charlotte, NC, looking at this thinking "Oh that's so sweet...what a minute how do they know I'm sending a txt to my bf in NYC?"