Why restaurant meals don't look like the ads
cnbc.com
cnbc.com
For me, restaurant is a place where food is important.
Internally if its a franchise most call it a store (Hi we're store #35135 and our computer is broken ...). My source is my sister who worked a long time ago at McD. So the first "site" museum is called store number 1, her job title eventually was "store manager", their annual economic results are reported as "same store sales" etc.
Except that when you see a model, what's being sold to you is the outfit the model is wearing, not the model itself.
The outfits are pinned and pegged and folded and tucked before photographs are taken.
Fast food stores don't build their reputation around how their food looks because their food is prepared as take-out from the start. It comes in a box or wrapped up in foil or paper. The fast food store doesn't care about how it looks, but they do care about the speed in which it is prepared, paid for - and how fast they can get that customer out the door and replaced with another.
For some retail establishments like Walmart this can be highly contrasting. Olive Garden and Applebees are strangely honest.