I see this as the perfect example why the article is mostly wrong. It supposes a personal motivation for "ignoring" allegedly good advice, whereas I'd bet that a lot more readers are looking at things from a objective, scientific angle where just anecdotes don't really count ("every person I tried this on" ain't that much better than "it works for me!").
Probably some variation/inversion of Hanlon's Razor.
Not everyone who wants to see more evidence for every claim and trick is doing that out of sheer denial. There might be some room for the Nirvana fallacy here ("SuperMegaFoodStuff didn't make me into an Adonis in a week, so it's crap"), but in general I'm pro-skepticism.