I find that I can visit this site daily and find a good six or seven things worth reading ... all done without salacious headlines.
I don't think the bar is set at coder, programmer or developer. I don't run, nor do I desire to run a start-up, but I read plenty about them here because the quality of submissions generally means I'm going to enjoy the post. And the items that fall into the "non-startup, non-development" category are often very interesting...even the ones I disagree with philosophically are often good reads.
I wonder what makes a hacker, exactly?