> The model (google's algo) should fit reality. Rather than forcing reality to fit the model.

Google's algorithms should reward behaviour that's best for Web users, and penalise behaviour that is worse for Web users.

That way, for people who want to game search engine rankings, they are pushed more towards techniques that benefit web users in the course of trying to benefit themselves.

The problem with models is that they are not accurate simulations of the real world. They have flaws and simplifications, and those give rise to people taking advantages of those flaws. All models and representations have flaws.