Facebook is cloning Taptalk to compete with Snapchat
ft.com
ft.com
Ultimately two things are broken:
- Facebook's idea of what social is does not mesh with how most people see it. They seem to have huge problems dealing with non-public interactions and what that would mean for their business.
- Facebook's product design culture seems to have a hard time breaking out of the Silicon Valley bubble and adding stuff of relevance to actual people's day to day existence.
But it seems very weird to be comparing this on a feature-by-feature basis with Snapchat anyway. I would think Snapchat already has the network effects to essentially capture the market of "ephemeral photos and videos", and what I'd like to know is, what makes this different? If I already had Snapchat installed on my phone, why would I bother to install this?
TapTalk is ridiculously fast and easy to use. The One-Tap-To-Send functionality makes it operate like a Video Walkie Talkie. You have to experience it to see what I mean.
Snapchat from over here looks like an American fad. The news about how broken their approach to privacy is probably didn't help it much either.