How a woman looks decide who I [try to] talk to, but a good sense of humor, intelligence and cool personality will change my "target" quickly.
From what I've seen, this is not unusual for men. (And probably the same goes for women too, I wish I had anecdotal evidence that my "good" sense of humor worked wonders. :-) )
Edit: Other people below said similar things.
Edit 2: How large percentage of relationships (in small/big cities) starts with people you meet online, these days? Is the article relevant?
Edit 3: As a clarification [and answer to removed(/reinserted?) comment]. I reacted to "Contrast that with male perception, if you think a girl is attractive, everything she says suddenly sounds meaningful and important.". It is too much of a simplification. Attraction to women can come from other things than eyes.
A couple of examples:
- I was crazy over a woman that was far from pretty while ignoring a cool woman. (She dumped me after a year, sigh.) Her (irritated) old time friends said she always had a tail of guys.
- I ended up weirdly on a date with a fat woman a while ago, which I realized that we had both misunderstood -- she was way out of my league in "mate value" (I realized that early in the dinner, so I spent the time asking about her really cool work and previous jobs).
This is not common (large "mate value" for women not based on looks but personality, intelligence and so on), but do exist. (And can also be quite obvious, not after knowing someone for months/years.)