Original Stitch Offers 1 Billion Computerized Design Combinations
techcrunch.com
techcrunch.com
I am not just nitpicking on the number. The problem is that the customization isn't any great than what you would get a local shop. When I saw the title, I thought I would be able to design the fabric itself via combinations. That is what would result in really unique shirts for me, at least to the extent to what is implied by the title.
What the title really needs to imply is "customizable shirts" and that is something that is still amazing to me, and is great and something I would pay for.
Compared to local store though where you only have 15-20 pre-made shirts to choose from, designing a shirt from over 200 different patterns is a great advancement in shopping experience. After you picked your base pattern, you can further customize other details to truly reflect your unique style and taste.
Then there is the fit issue. Say you found something you like off the rack but it doesn't fit. It is a frustrating, compromising experience. We totally solved this problem once and for all- you can get a good looking shirt that fits you well in a few clicks.
Everything aside, I really think your app is great and I would definitely give it a try when I visit US next time (I hope you deliver it in 1-2 weeks, because that is generally how long my trips are) :)
Also, they are all stripes/plaids with conservative "dress shirt" styling.. How about some floral designs, "hawaiian" patterns, bright and contrasting colors?
I'm one of those middle aged, enlarged midsection, (hairy) tech guys who likes to wear bright hawaiian style shirts to work that they claim to be targeting. There was nothing to interest me on their site.
Instead it looks like their market is 21 year old body builders who are going into stereo system sales.
Having said that, we actually offer 5 different fit types from Super Slim all the way to Big and Tall. It is just that the 3D models don't reflect that. Perhaps we should?
After you signed up you can tell the design app what type of shirts you want to design. In your case, simply choose "Design a Casual Shirt" and go from there. Plenty of bold, bright, floral patterns for you to express your unique taste!