Whenever someone comes to me with a great idea I kindly refer them 4 articles for studying.
Learn HTML, CSS, JS, and Michael Hartls book on Rails.
80% of them will give up when they realize I'm not going to do the work for them. 19% will spend a week on codecadamy before giving up. The final 1% are so motivated that it is no longer relevant what they do in life. They will be successful. Period.