The real problem is everybody trying to jump on the Big Data™ train. I work a block from the NCSA and everybody is saying big data, even when it means a few gigabytes in a traditionally non-data format like images. The molecular dynamics simulations at UIUC don't generate Big Data unless you refer to the log files, which are generated once and of an order smaller than most people see.
"What is Big Data?" is frequently answered with "What I do!"