I knew someone was going to post that link. There's no price justification in that link other than saying $2 chargers are bad & so are $19 ones. So, does that mean $30 is the price point. Ofcourse not.

You are missing the point. I'm not saying $2 chargers are the right price. I'm saying, Apple overprices everything, include headphone cables, phone cases and what not. Their retail price is BOM + Retail_Markup + R&D + Apple_Markup. That last component is what I'm talking about.