Word Lens (Quest Visual) is Joining Google
wordlens.com
wordlens.com
At least they're not killing the app. Yet.
https://play.google.com/store/apps/details?id=com.google.and...
P.S. Looking at the above URL, it seems Google Goggles may have been called "Unveil" at some point.
The Google Translate app is a native front-end to the Google Translate service. Word Lens actually does its translation on the device itself, with no need for cellular service in whatever country you may be exploring. Will Google add an offline photo translation mode, or will the Word Lens tech move to the cloud?
http://googletranslate.blogspot.com/2013/03/the-worlds-langu...
Word Lens has its flaws, but it's like looking into a crystal ball that shows you the Star Trek future we were all promised as kids but have been mostly denied so far. Congratulations, this acquisition really was well-deserved.
I wrote about my experience with it during Google's Seattle Through Glass event:
https://www.andrewmunsell.com/blog/looking-through-google-gl...
Anyone who doesn't have Word Lens yet should certainly download it now as this is an awesome deal that rarely happens with other startups once they're acquired!
I look forward to seeing how this gets incorporated into various Google products. Glass, Translate, and YouTube are the obvious ones to me right now.
- OCR text
- Translate (you have to tell it the languages to use)
- Take a guess at the font and font color
- Erase the text (just replace with the background color?)
- Display the new text
All of these are solved problems.Congrats to the Quest Visual team!
It was the first real amazing example I showed to people about the potential of having a supercomputer (and a-half) in your pocket [1].
[1] iPhone 3GS MIPS ~ 1200 MIPS, Cray 2 ~ 800 MIPS
Another one for the Tumblr: http://ourincrediblejourney.tumblr.com
1 - http://en.wikipedia.org/wiki/Google_Maps#Acquisition
2 - http://en.wikipedia.org/wiki/Android_(operating_system)#Hist...
Google does what's best for Google. Google doesn't do what's best for its users. Its users aren't its customers (its customers are advertisers). If Google does something that appears to be good for its users, it's because it's good for Google as a company.
Furthermore, when Google acquires a product/company, it does not do so because it wants to further that product/company's goals. It does so because it wants to further its own goals.
Basically, Word Lens is joining the Google Translate team. But that does not necessarily mean the Word Lens functionality will be put in the iOS Translate app. Google will do that if they think it's good for Google, but I would not be in the least surprised to see them reserve that functionality for e.g. Android or Google Glass.
Edit: Whomever downvoted me, care to explain your reasoning?
Unlike every other for-profit business in the world?
(I didn't downvote, BTW)
For most companies, their users are their customers. Doing right by their customers means doing right by their users.
But Google's customers are their advertisers, and their users are their product. Facebook and Twitter are the only other examples I can think of of companies with massive user bases who consider their users to be their product (except Facebook and Twitter are relatively focused on their core product, whereas Google seems to be trying to do pretty much everything under the sun).
The functionality will probably be integrated into Google Translate (or perhaps Google Goggles and Glass) and the Wordlens app will disappear, but I don't see why that should be a bad thing. Is it because you fear Google won't deliver the same functionality on iOS, or is there something else that I am not considering?
That right there is the issue. Will it? I imagine Google will definitely want to put it into Google Glass. They'll likely put it into the Google Translate app for Android. But it's not clear at all whether they'll put it into Google Translate for iOS. It depends on whether they think it makes more sense to make Google Translate for iOS as good as it can be, or whether it makes more sense to give Android/Glass a competitive advantage (similar to how they refused to put turn-by-turn directions in the iOS Google Maps back before Apple Maps; they considered it a competitive advantage to restrict that functionality to Android).