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Comment by keeptrying | Hacker News Reader

You guys are going up against the big daddys in this space: http://www.eventbrite.com/

I did some research into this space. There are acutally tons of companies in this space which IMHO is a good thing for you. I would try to focus on one niche to get revenue coming in.

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Our initial niches are university and nightclub events, hence the wacky colors, but we do aim to tackle eventbrite.com and the more mainstreams events eventually.

Mat

Your transaction fee of 50p per ticket in the UK is far too high for University events. A lot of them would be £5-£10, so somewhere between 10% - 5% commission plus there are then withdrawal fees from PP for the money.

Eventbrite charge a flat 3% on the ticket price if you use their payment processing. What advantage do you offer over eventbrite?

If you are selling tickets to your event, the Eventbrite fee is $0.99 + 2.5% per ticket sold. (max fee $9.95)

http://www.eventbrite.com/t/eventbrite-invoice

I think you should maybe just do nightclub events as thats something eventbrite is totally not doing and theres a lot of money in it. I'm still working on my own startup but I've seen that the surest way to get a business off the ground is to kill another business.

If you can kill part of the nightclub promoter's business out there, you'd seriously make a lot of money. This would mean that apart from core ticketing you would also have to focus on helping your clients with creating a media-buzz etc. IT would definitely be something eventbrite doesnt do.

If you can keep yourself in a niche that eventbrite doesnt do then its possible they could buy you in the future.

Best of luck with this.

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