But this freedom is bounded in that it comes with a cost. If you don't consume their output then there is a segment of popular culture which you are excluded from... the social distance between you and friends and family are increased. It might be a black hole from your perspective, but lots and lots of the people around you are opting-in.
There are ways around this— there are many more things that its possible to have in common with others, and its possible to leverage your ignorance to create conversation— I'd rather hear a summary of a TV series from a friend than see the series. But it isn't as simple or free of a choice as you seem to be making it out to be.