I was going to say, the purpose of DRM is to get you to pay for multiple licenses. It's the same reason why a lot of paid download software is now on a SAAS model. If you can buy 1 copy of something for $20 and use it on whatever devices you want, then the company has made $20. If you DRM that to be for just one device, and you have 5 devices, they make $100. If you are a SAAS operator, you are effectively doing the same thing.

Somehow people are more okay with paying an ongoing fee for software or some perceived notion of services, but that same does't yet apply to content in a larger way. The closest equivalent is probably the cable companies and they are taking their huge sums of money and are buying the media companies, so maybe eventually there will be just a flat $100/month fee for experiencing a company's content on whatever device/experience it's available on. Maybe even movie theaters.