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So, charge consumers for what they use. Why does this seem to rarely come up?

The problem with the networks comcast and others currently maintain is they are saturated. And I'm not getting what I pay for as a result. They need a new pricing structure that properly values their product (bandwidth) and charges me for it.

Can anyone explain why the ISPs don't go down this road?

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Because they can make more money selling pretty lies than ugly truths.

Of course, that's true for a lot of products, but the US ISP market in particular is problematic because there's little or no competition. And the big ISPs like Comcast spend a lot of money buying political support, so there's little effective regulation.

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