This sounds like a biased piece, with an agenda. I posit Bershidsky is not quite an impartial observer on this case. I can see how both ULA and the Russian would be chomping at the bit to make sure every news source has articles criticizing Musk.
We'll probably be seeing pieces about Musk's personal life. Maybe he smoked pot in college, and somehow, someone would remember and then make sure to write a memoir, that will make its way into the public media. With titles like "Oh, no, our great American Patriot is a pot head"
The dangerous game Musk is playing is that, besides sticking sticks in the spokes of ULA's business directly, he is painting them as unpatriotic. One thing Lockheed and Boeing don't want is to seem that. They make billions from US govt contracts. This is going to enrage them. And they might start doing shadier things than usual.