Why does it look like a failure? As far as I can tell, the kickstarter began this morning at 7AM EST, and it has been pledged $10k in the past 2 hours it has been open. It doesn't necessarily mean it will reach its $100k goal, but I don't see how it looks like a failure already.
I think its a neat concept that definitely has legs. That said, all of the things they were going to do with the $100k makes me feel like these guys don't know what things cost.
Doesn't look like a failure to me, though it's pretty early to tell.