It is starting to jam me up that we have obviously arrived at the same name depletion that .com ran into when it feels like so many projects are choosing names that collide with existing project names. This is second only to projects that chose names for their programming languages that are search engine antagonistic.
I freely grant that the Map Reduce community and the whatever this does for the Bitcoin community are unlikely to land on each other's search terms, but maybe that's only a matter of time.
Alternatively, thank goodness the DNS TLDs have expanded so one could name their project hive.java and hive.bitcoin.