Just an FYI : Don't click finish button at the end. This is very sneaky technique to gauge personal information about you. Though it is not asking your name it will calculate fingerprint / signature of your info ( based on IP + traffic analysis + many other techniques ).
If you look at the form after you calculate personal information worth, that data is transmitted to "
http://emailthis.t.ft.com/form"
I don't want to say FT are bad guys but its good practice not to share any information that would give chance to uniquely identify you.
This is how profiling and targeting works ( source : I work for one of the two largest data broker )