From a technical level POF is not that great. From a UI perspective it's pretty good. From a aesthetic design perspective it's up there with Craigslist. Working at POF is like working at McDonalds. It's temporary. Pay is anemic for even the people who control the site, so they'll bounce once something better comes along.

In terms of running a company, I would prefer a style more like the guy who started MineCraft. Ie. Million dollar bonuses, really creating a corporate culture! Making employees live their dreams.